Customer service: The rise of the doom loop

Iszi in the studio. Professional.

The quality of customer service can make or break a company. That has always been true but the kind of customer experience we now expect when things go wrong with our purchases is vastly different from what we wanted half a century ago. 1960s answering services, the new organisations managing calls on behalf of businesses, relied on a single technology: the telephone. Now a firm needs to offer its customers multiple ways to contact it. But which one should a company prioritise, especially in these financially straitened times? The latest AI-enabled chatbots? Well-trained, empowered people in call centres? Or something else entirely? And how do these changes impact customer service representatives, the people who actually deliver the service to us every day?

I discuss these questions with Jo Causon, CEO of the Institute of Customer Service in the UK; call centre researchers Professors Premilla D’Cruz and Ernesto Noronha from the Indian Institute of Management in Ahmedabad; Franco-American service designer Matthew Marino and World Service listeners.

Broadcast on Wed 2nd July 10:06 Local time BBC WORLD SERVICE EXCEPT EAST AND SOUTHERN AFRICA & WEST AND CENTRAL AFRICA.

Or Listen Right NOW above and on BBC Sounds.